Aardman Animations has appointed Player X as the exclusive distributor of its mobile video content in North America.
Player X will handle Aardman content including Wallace & Gromit, Angry Kid and Creature Comforts on two of the major US carriers, with other deals expected to follow.Player X already distributes Aardman video across Scandinavia and on O2 UK. Later this month it will launch a dedicated Aardman channel on the O2 UK deck as part of ongoing promotions, as well as distribute upcoming original made-for-mobile content such as Purple and Brown and Shaun The Sheep.
Aardman’s deals with Player X have all been brokered by Aardman’s global mobile agent, Crucible Media.
Player X is also sponsoring an Aardman short film competition. When the winner is announced later this quarter, Player X will extend full marketing support for the exclusive global rights of the winning entry.
Robin Gladman, digital content manager at Aardman said: “Aardman has a strong portfolio of digital content, many of our films are among the top-rated mobile downloads in the UK and we are looking forward to working with Player X to reach North American audiences.”
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Player X CEO Tony Pearce said: “We already enjoy a very productive and innovative relationship with Aardman and it’s a natural progression to extend this relationship across the Atlantic. Millions of people have seen Aardman content such as Angry Kid online and we’re delighted to be taking this content to mobile."
