UK operator's mobile games portal now comes with social discovery element
Mplayit will provide users of O2's 100% Mobile portal, which is managed by Player X, the opportunity to try out mobile games for free in a web interface that mimics the look and feel of a mobile phone.
Player X launched its 100% Mobile service on O2 in September 2008, focusing on try-before-you-buy and flexible customer billing.
Today's deal marks Mplayit’s first deployment with a major European operator and follows successful partnerships with Sprint and AT&T in the US, and Israel’s Cellcom.
Mplayit’s services are also integrated with social networks like Facebook, Twitter, MySpace and Bebo, allowing users to add their favorite games to their profile pages to share with their friends.
Michael Powers, CEO at Mplayit, said: “The web is a highly effective way of bringing in new customers, but it is still massively underutilised by mobile operators . We’re delighted to partner with Player X and we’re looking forward to working with them to offer o2 customers the best mobile games service in the UK market.”
Tony Pearce, CEO Player X, said: “Try before-you-buy has been a key part of our 100% Mobile offering since the beginning. The ability to try out content risk-free is highly valued by customers. Mplayit’s web-based services bring both playable online demos and powerful new social dimension to the o2 service.”
Advertisement
