Playboy is working on its first made-for-mobile series: Interns.
The firm told MobilezedTV that the production would focus on real interns an the Playboy office in New York. In keeping with the brand's cosy new identity, it won't be very salacious.“One of the missions of the digital media group is to expand the brand,” said Playboy’s Don McGuire. “Things like this are building blocks to building the brand. We’re looking at the 18 to 24 target audience with a male/female split, and we think 'Interns' hits that sweet spot well."
Season 1 is made up of six 9 second episodes. Playboy sees the series as an opportunity for product placement and ads, both for itself and third parties.
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