More that 500,000 illegal messages sent out to customers.
US-based Papa John's could be up to its neck in water hotter than an jalapeño pepper deep pan after customers complained that they received unwanted promotional text messages.
The pizza chain now finds itself in a $250m national lawsuit for sending out the 500,000 spam messages, potentially granting each customer $500 for damages under the federal Telephone Consumer Protection Act.
One of the plaintiffs in the case, Erin Chutich, said: "After I ordered from Papa John's, my telephone started beeping with text messages advertising pizza specials. Papa John's never asked permission to send me text message advertisements."
Meanwhile, consumer spam text message lawyer, Donald W. Heyrich, added: "Many customers complained to Papa John's that they wanted the text messages to stop, and yet thousands of spam text messages were sent week after week."
"This should be a wakeup call to advertisers. Consumers do not want spam on their cell phones. If you do not have permission from your customers, do not send them text messages. It's as simple as that."
Earlier in the year, Nokia was handed a A$55,000 fine for SMS-based spamming in Australia.