Yosi Yaguri, creator of Pah!, says the secret is to charge for your game, wait for the first hacks and then drop the price.
Pah! is the cult game for iPhone and Android that uses tone of voice as the controller. It's a sideways scrolling shooter that requires the player to show 'Pah' to fire bullets.
It's become a big word of mouth hit and has generated a huge number of YouTube clips of people playing it – and laughing uncontrollably.
At today's Power Of One developer event in London, Yaguri revealed that piracy has helped to propagate his game. He said: "We always wait for the hackers to hack the game and then drop the price.
"It's why 99 per cent of our pirates are in China and yet China is also the biggest market for us. And It's why I will never release a game free of charge."
Yaguri revealed some fascinating and revealing stats around Pah!
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To date, it's sold 480,000 on iOS and 220,000 on Android. This has converted to revenue of $60,000, of which just one per cent came from Android.
Taguri estimates the game has generated 1.5m views of various Pah related clips on YouTube and - get this - 63,982,000 shouts of Pah!
Now, the team is working on a next generation of the game that has freemium elements thrown in. There will be hidden levels, including one which is 3D. And there will be the option to film yourself while playing.
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