Where Amazon's Android Appstore led, now iOS can follow thanks to US startup.
Startup Pieceable has launched its Pieceable Viewer service, which runs emulated versions of iOS apps within a web browser, allowing them to be trialled without an iPhone in sight.
Embedding is also supported, which will mean developers will be able to promote apps on their own websites, and allow users to share the demos on their own blogs and sites too.
According to TechCrunch, developers submit their apps to Pieceable for inclusion in the service, thus ensuring they keep control of the process. "It ends up being the easiest way ever to share an iPhone app on the web," says CEO Fred Potter. "It's literally a one line command to publish an existing app to the viewer service."
The launch brings a feature to iOS developers that's already available on Amazon's Appstore for Android - there, the ability to test-drive apps and games in an emulator has been one of its big selling points to developers.