Former Voda content chief Graeme Ferguson has been confirmed as the new MD of PicselTechnologies’ content and ad division, after a period consulting for the Scottish company.
The appointment is a big coup for Picsel, which has built a substantial business on mobile document viewers but is now branching into the provision of mobile publishing platforms for consumer brands. Ferguson, who was head of content at Vodafone till October 2006, will develop global partnerships with content owners wishing to extend their brands into the mobile market.“Graeme Ferguson is an industry visionary and leader in the mobile content sector and his appointment reaffirms the strong position that Picsel holds in this sector,” said Imran Khand, CEO of Picsel Technologies. “His vast knowledge and outstanding track record marks a key strategic move for the company.”
Picsel employs 240 staff at its offices in the UK, Japan, China, Korea, Malaysia and the US. It’s working towards an IPO later this year.
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