Chief executive Paul Whiteing explains the thinking behind new UK regulations.
PhonepayPlus says a 'staggering rise' in complains about mobile content and services last year compelled it to introduce new rules for the UK industry this morning.Specifically, the number of worried consumers contacting the regulator about so-called mobile phone-paid services rose by 108 per cent between 2006/7 and 2007/8, and in some months accounted for 94 per cent of all complaints it logged.
Writing in an article for ME, PhonepayPlus chief executive Paul Whiteing said: "Ultimately, [the new rules] ensure consumers don’t have to work too hard to understand the full price of any service, can opt out of any they weren’t expecting or no longer want to receive and, fundamentally, can use legitimate services with confidence."
To read Paul Whiteing's full article, click here.
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