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Pew Internet reveals scale of paid app sales

Stuart Dredge
Pew Internet reveals scale of paid app sales

21% of US internet users have bought apps for mobiles or tablets.

The Pew Internet & American Life Project has published its latest consumer research: a survey of 755 US internet users about paid content.

It found that 65% have paid to access some kind of digital content, and that specifically, 21% have paid for apps for their mobile phones or tablets.

That makes apps the third most popular category, behind only digital music and software (both 33%), but ahead of digital games (19%), newspapers and magazines (18%) and videos/movies/TV shows (16%).

Other mobile categories include ringtones (15%) and e-books (10%).

Pew says that most people who pay for digital content spend around $10 a month, although the average is around $47, skewed by "some extremely high-end users".

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For the full research, click here.

Tags: pew internet