Book giant going mobile in a deal with the Mobcast platform for audio books and eBooks.
The agreement includes all Penguin Group UK books in the epub format. That's around 2,000 titles, growing at a rate of around 150 titles a month.
While Penguin titles have been available on mobile previously – predominantly through iPhone – this is the first time that readers will have access to a 'fully integrated eReader service' through mobile.
Consumers will be able to browse, sample, purchase and download titles by visiting the Mobcast site at GoSpoken.com through any mobile browser.
GoSpoken was founded by ex-SAS operative and author Andy McNab. It offers thousands of titles including bestselling authors such as Marian Keyes, Stephen King, James Patterson and Sophie Kinsella. Mobile owners can browse and buy titles in either text or audio format.
GoSpoken.com has relationships with Vodafone, 3UK and Orange. A GoSpoken app was also pushed out to all BlackBerry 3G devices on Vodafone in February and launched worldwide on the BlackBerry App World Store in April. It's the first company to publish digital books on the Nokia Ovi store.
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