Indian news sites have been getting excited about a new Paris Hilton mobile game that's just been released there.
Paris Hilton's Diamond Quest is developed by Gameloft, and is being sold by local operator Reliance Mobile.
"Indians love celebrities and movies. Therefore we decided on this unique offering of a game based on a world famous celebrity," says Krishna Durbha, head of Reliance Communications.
Which is fair enough. But isn't this the same Paris Hilton's Diamond Quest game that was launched in Western countries back in 2006?
Hilton famously got its name wrong when promoting it at the E3 games industry show that year, garnering Gameloft extra column inches in the process.
If it is the same game, presumably Gameloft has given Paris' diamonds a bit of a polish for its Indian debut three years later.
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