Choosing to focus solely on expanding its social games network.
PapayaMobile currently runs a service on Android with over 15 million unique active users.
It's just launched freemium title Pet Paradise, but this will be its last internally developed game.
From now on it will build out the tools and services that drive user engagement, distribution and monetisation for its partners.
It's also open sourcing the Papaya Game Engine code from its back catalogue of titles as part of this process. It's calling this the Collective-Social initiative.
As further updates are released for each of PapayaMobile’s products, PapayaMobile may also create apps that showcase new features and open source them too.
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“As part of our initial launch strategy, one of our key objectives was to develop games to catalyse the growth of our social networking service and fine tune the interaction between social games and the underlying social network,” said Si Shen, CEO of PapayaMobile.
“Now, having more than 15 million users and over 350 games running on our platform, we have met these objectives and the focus will be 100 per cent directed at helping developers maximize ROI for their titles.”
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