It's like affiliate marketing for Android app makers.
PapayaMobile has been growing its 65m suer social gaming network steadily for the past couple of years, and now it wants to tackle the user acquisition conundrum for its developer members.
It reckons aggressive strategies that include purchasing users at a loss have pushed mobile CPA costs as high as $6 per user.
So it's launched AppFlood to encourage developers to share users via a commission-free ad market - placing ads on each others games for no charge.
There's a three-step integration process to begin exchanging, buying, and selling installs within minutes. Ad units including banner, interstitial, and a 'more games' panel are offered.
In addition to exchanging users, developers can also buy and sell installs commission-free. They get to keep 100 per cent of any resulting revenue using AppFlood.
Companies such as Frenzoo, Bulkypix, and Infolife are already using the system.
Si Shen, CEO of PapayaMobile, said: “Developers share with us their anxiety over the ever-increasing cost of user acquisition, so we decided to create a solution that compliments any mobile strategy. We made AppFlood completely free so developers can get their games in the hands of users in a way that’s simple, flexible, and fair."
AppFlood is free to all developers and does not require integration into Papaya’s social network. For a limited time developers will receive 1000 installs for each app they connect.