Just in time for the World Cup.
Gambling firm Paddy Power has launched its service for iPhone as a web app.
The site lets people open new accounts, deposit and withdraw cash, place bets and view their transaction histories.
"Many of our mobile customers use an iPhone, so enhancing the mobile user experience for these customers is a very important part of our development as a mobile provider”, says product manager James Grimes.
Paddy Power worked with Swedish developer Mobenga on the site, which has been tested with a limited number of users already.
"While initial feedback has been very positive we are eager now to see how all our clients like it," says Grimes.
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"Of course getting this live before the World Cup should help the many customers who are interested in betting on the tournament in South Africa."
Paddy Power is working on versions of its service for Android and other mobile devices.
It's interesting that the company has opted for a web app for iPhone. Recently, Betfair became the first gambling company to launch a downloadable app via iPhone's App Store, after Apple removed some of its restrictions on gambling services.





















