Revenues from SMS, MMS, email and IM traffic to hit $106bn by 2014, says Juniper Research.
However, the researcher says that the continuing rise in volumes not be matched by a growth in income, thanks to increased competition from the web and the commoditisation of established services.
According to a new report, the move from payment per-transaction bundles and flat rate plans will see total P2P revenues in Western and Eastern Europe post decline.
The report found that smartphone users will drive high usage levels, and that there is also a significant opportunity to use mobile messaging to connect communities around gaming, social networking and VoIP.
Steve Reynolds chairman of the Mobile Data Association, said “Global economic meltdown has changed the world forever, businesses must re-invent themselves and innovate to survive. This report provides valuable intelligence to empower mobile messaging centric businesses in developing future demand based commercial strategies”
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