Pioneer Consulting says $16.4bn of rev will be at risk by 2012 thanks to content sharing.
It says a significant portion of multimedia content on phones is either user generated or user originated content. This is being increasingly shared with friends and contacts on social networks. And with handsets starting to support Bluetooth, WiFi and WiMAX there are more channels through which to share.
The research urges operators to embrace peer to peer (P2P) methodologies within their networks and focus on the advantages of using both assisted P2P and augmented P2P to mitigate the disruption.
Aditya Kaul, senior analyst, emerging wireless at Pioneer, said: “P2P is generally treated with contempt by operators and has now become the 'P' word that should never be uttered. It is more of an attitude problem rather than an engineering one, and unless operators wake up to the reality of the situation, we cannot even begin to solve the problem”.
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