Investment takes mobile services specialist into the casual games space.
Swipe Entertainment makes its own IP as well as advergames and is best known as the creator of the iPhone app for the UK TV show ‘The Cube’.
The app was launched at the end of last year and remained the top selling UK game on the app chart for ten weeks.
Oxygen8 has expanded steadily from its core of mobile messaging and transactions, and has built out into marketing, mobile sites and apps.
It has good links into the broadcasting sector, which explains the impulse behind this deal.
Shane Leahy, Group CEO at Oxygen8 Communications, said: “The team at Swipe has over 20 years experience in the games industry, and with mobile phone content and technology.
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This experience has enabled Swipe to gain an in-depth insight into the gaming market, as well as the latest consumer trends and technological developments, meaning that they provide the perfect complement to Oxygen’s core business activities.”
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