Says Apple share will fall from 70 per cent to 20 per cent by the end of the forecast period.
Ovum predicts an explosion in the app market from 2008 figure of 491 million. This represents a CAGR of 83 per cent to 2014.
However, the firm does suggest that the speed of growth will slow between 2011 and 2014, with substitutes such as browser-based services replacing some apps.
It also says consumer willingness to pay is falling and there is downwards pressure on application pricing, even though some high-end applications are successful.
Global paid-for applications will grow to 3.3 billion and end-user revenues to $5.7 billion. End-user revenues generated through non-operator-controlled application stores, including those operated by device vendors and independent stores, will grow from $367 million in 2008 to almost $5.7 billion in 2014.
Revenues will grow by a CAGR of 108 per cent in Asia-Pacific across the forecast period, compared to around 35 per cent in North America.
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