Organic growth, says Nokia.
Something that got slightly buried in our story about Nokia and apps yesterday is the fact that Ovi Store is now generating 2.5 million downloads a day.
It's worth highlighting though, because it's evidence that Ovi Store is picking up some serious momentum.
Evidence? On 14 September, Nokia announced that Ovi Store was doing two million daily downloads. Late last week, the company upped that figure to 2.3 million.
Just a few days later, the daily downloads figure is at 2.5 million - 500,000 more downloads a day than Ovi Store was doing three weeks ago.
(Caveat: 75% of those downloads are apps and games, and the rest are personalisation products, so if you want a direct number to compare against rivals, it's currently around 1.88 million).
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Why the sharp growth? We asked Nokia, in case there's a single factor spurring the rapid increase.
Ovi Store recently went live in China - a market where Nokia has a big presence. However, Nokia's spokesperson declined to attribute that as the major cause.
Instead, they said it's pure organic growth: "Credit it to growing interest in Ovi, new store updates, better search and awareness and great content."
Ovi Store has had a rough ride in the media since its launch, and often deservedly so. However, as the store has improved, and more apps have become available, its momentum is equally deserving of praise.
