Nokia's much-maligned app store being rebuilt from the ground up.
Nokia's Ovi Store is currently generating nearly one million downloads a day, according to George Linardos, the company's VP of Product, Media.
However, the company has already been working on a completely rebuilt version of the store, which is due to be launched next year.
“We're doing just under one million downloads a day, and our download numbers are growing 100% month-on-month,” said Linardos, at a roundtable event in London to discuss the company's app strategy with journalists.
However, he also said that the current iteration of the Ovi Store has always been intended as a stopgap measure, designed originally to consolidate Nokia's various content distribution initiatives – Download, MOSH and WidSets.
“All the while there's been this new platform being built in the background, which we'll be talking about in the next couple of months and launching in the Spring with what we're calling 2.0,” said Linardos.
“It's being built from scratch with a few legacy components, which will be phased out over the course of 2.1 and 2.2. So it'll probably be about 75% from scratch, and three or four months after that it will be 100%.”
Ovi Store 2.0's key improvements will focus on speed, user interface and reliability. For the full report on today's roundtable, click here.
EDIT: Nokia clarified at the end of the roundtable event - after this story was published - that 2.0 is not the official term for what's being launched in Spring. It's more of a refresh, or 'replatforming'.