World's adults get angry at confusing menus, wish it was still the old days.
Bowen Research says the user interface is driving older consumer to despair, and that even basic features like dialling, speakerphone and address book prove difficult. While the under 30s indicated they used 52 per cent of their phone's features, that figure dropped a full 12 per cent for their more mature counterparts.Comments from over 30 users included:
* "I never quite know what I'm doing after a year and a half."
* "If it's too complicated, it just really isn't worth it."
* "Not intuitive at all."
* "To this day, I don't know how to check voicemail."
"Cell phone manufacturers aim to distinguish themselves from their competition with increasingly complex features and unique interfaces, yet consumers over 30 have this frustrating sense of 'enough already,'" said Hugh Bowen, of Bowen Research. "That demographic wants features that are easily accessible, not lost in multiple levels of menus within menus; they want large fonts they can read; and they want a simpler button setup so they're not so confused about what they're doing, hitting keys by accident, etc."
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