Another big win for the Greek mobile ad specialist.
MTS has 17.74 million mobile subscribers and a 32 per cent market share in Ukraine. The agreement means it can offer targeted mobile ads on SMS, MMS and banners through Out There's Mobucks platform.
Out There will be responsible for monetisation, sales, business development and operations support. The first campaign, with Nokia Ovi, is already live. It ran over six weeks on the MTS portal, and registered a click-through rate that approached 10 per cent.
Ted Lelekas, VP of communications at Out There Media, said: “We can now access over 80 per cent of the total mobile subscriber base in Ukraine and are therefore on target to deliver on our promise to drive the mobile advertising revolution in this exciting market”.
It's been a good Christmas for Out There, which confirmed a deal with Cosmote Greece last week.
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