Releases version 2.0 of Mobucks with faster set-up, better reporting and more targeting.
The mobile ad specialist says the enhancements deliver 'optimum campaign set-up and management, efficient campaign management and advanced data mining and profiling capabilities'.
Meanwhile an improved reporting structure provides detailed performance reports while the management system provides a plug-and-play connection to ad networks and any other ad sales partners.
Daphne Loukas, COO of Out There Media, said: “We are very excited to be releasing Mobucks 2.0 today: the release comes at a time of international growth for Out There Media, and therefore our Mobucks platform is today more scalable and secure than ever.
"Given the enthusiastic initial feedback that we have received from our partners so far, we look forward to rolling out Mobucks 2.0 in general release, so that it will fuel the next generation of mobile advertising campaigns across the globe”.
Athens-based Out There Media has grown fast in Eastern Europe and the Balkans, but more recently has expanded into Asia and Western Europe. It has partnershis with 15 operators across 15 countries and reaches over 100 million subscribers.
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