Expansionist mobile ad specialist make first big step into Asia Pac market.
The Athens-based company has made huge strides in the past 12 months, securing major operator deals in the Balkans and Eastern Europe. However, it recently made moves into the Western part of its home continent and, with this move, is now heading East.
Kerstin Trikalitis, CEO of Out There Media, said: “We are very excited to be entering the Asian market, as it represents another decisive step in our international expansion.
"As analysts and researchers are now predicting that global growth in Mobile Advertising will primarily be driven by the booming Asian markets, we are delighted that our strategy is once again validated by the market itself”.
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