Mobile ad specialist becomes partner of Kyivstar, Ukraines market leading operator.
The deal will see Out There powering Kyivstar's SMS and portal ad offer with Mobucks, its multi-channel solution.
It kicked off with a Mobile Advertising campaign for Sony Ericsson that on June 1st. The campaign was a promotion for the launch of the Sony Ericsson Xperia X1, and directed users to a custom-developed mobile mini-site through SMS messages and mobile banners.
The campaign, which ran over two weeks, produced 1.55 million page impressions and a click-through rate of 5 per cent.
Kyivstar more than 22.7 million mobile subscribers.
Kerstin Trikalitis, CEO of Out There Media, said: “We are very happy to be announcing our partnership with Kyivstar, especially as this announcement coincides with the completion of a highly innovative campaign for a major client."
Greece-based Out There Media recently opened an office in Kiev, and is the dominant mobile ad player in Central and Eastern Europe. It has partnership agreements with 15 operators across 14 countries and reaches over 100 million subscribers.
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