That T-Mobile More for Me project you read about? Out There's behind it.
Earlier this year the ad firm started powering opt-in ad services with Deutsche Telekom in Germany and Greece, offering discounts and promotions to consumers who sign up to receive messages from brands.
It also said it was launching in the US, but couldn't say who with.
Well now, unsurprisingly it's confirmed what everyone guessed and named T-Mobile as its first operator customer in the US.
The launch activity for the partners comes with More for Me, in which consumers can opt in to receive targeted messages either using the Android application or through SMS.
Launch partner brands already lined up to run campaigns on More for Me include GAP, Old Navy, e-bay, Totsy, StarClub, and a growing number of local retailers.
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