3UK has licensed a bunch of content from digital music specialist The Orchard.
The deal will give 3’s customers access to music, video, and mastertones from a variety of indie artists. Greg Scholl, president of The Orchard, said: “3 knows that independent music is a crucial part of providing customers with music discovery and catalogue depth. As the only independent music distributor 3 has licensed directly, we appreciate 3’s commitment to work with us and bring important non-mainstream music to UK customers.”3 UK Marketing Director, John Penberthy-Smith says, "We love music at 3. We are strong believers in delivering the widest possible range of content to our customers. Our partnership with The Orchard means we have expanded our music service even more. With this we will continue to have the most comprehensive mobile music service on the market.”
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