UK operator latest to hand games offering to a third party
Zed subsidiary Player X will manage a games portal that will be integrated into the Orange infrastructure and billing environment starting 2Q10.
Orange says its customers will be given a new feature-rich portal in which to discover games at a variety of price points and promotions.
Player X already powers O2 UK's games offering under the 100% Mobile brand.
Neil Holroyd, Head of Games and Gambling at Orange UK, said: "Choosing the right partner for us in this field was essential to ensure the continued growth for our gaming business and Player X following a successful tender process were the ideal candidates to take this on."
Tony Pearce of Zed/Player X said: "We are delighted to have been appointed by Orange UK to help drive its mobile gaming business. All the major game publishers will be participating in the new portal from launch which will include all gaming and application content."
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