London's commuters are a missed opportunity when it comes to selling content services.
Last Thursday's edition of the freebie Metro newspaper contained no less than ten ads - nearly all a quarter page or larger - for mobile phone services.A cursory flick through Metro's pages would suggest the paper makes more money from phone ads than any other advertiser segment.
What an opportunity then for the phone companies to use the Metro 'channel' to tell a captive audience about all the lovely stuff they can download to keep themselves occupied on the 7.42 into Kings Cross...
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