Cloud-based solution monitors mobile internet usage and behaviour.
It's the latest addition in Openwave’s Analytics product family, which also includes Mobile Analytics: Mediation Edition, a solution launched in March 2010.
The idea is to help operators gain insights across an array of data sources and to build profiles and segments to develop new revenue streams.
As a hosted solution, Analytics Express does this - say Openwave - via a low-cost, low hardware footprint with rapid time to market. Analytics Express is also jointly offered with Openwave Media Optimiser, which enables operators to analyse video optimisation initiatives in real-time and thereby address network capacity issues.
“Analytics Express is designed for operators who are looking for insights to solve immediate network capacity problems and who are interested in new revenue opportunities arising from a better understanding of data traffic patterns and subscriber usage,” Anand Chandrasekaran, director of product management, Openwave.
Key features include:
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· Reporting across devices, subscribers, destinations and data traffic.
· Additional reports based on specific metrics and key performance indicators (KPIs) can be easily added with a rapid turnaround time.
· Fast integration of new data feeds supporting diverse log formats and transactional data with custom reports.
· Integration with other Openwave products extending rich, analytical support to Openwave’s entire product portfolio
It will be available this quarter.
