For casual games and apps embedded on 3UK handsets.
This is a three-way partnership between OpenMarket, Digital Chocolate and micro-billing provider GlobalCharge.
The trio of firms has developed an in-app billing solution that lets 3UK customers bill the cost of gameplay direct to their pre or post-pay mobile account.
It starts with Millionaire City, which is embedded on new 3UK handsets.
Andrew Darling, associate director of marketing at OpenMarket, said: “This is a significant development for both 3UK and for app providers.
"It enables a simple, quick and consumer-friendly way to monetise a new genre of social games.
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"OpenMarket and GlobalCharge have developed a best of breed payment solution that is tailored to the new social game and app formats which are becoming more prevalent.”
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