MWC 2011: OpenMarket makes texts anonymous for Valentine’s Day

If you get one today, it's not from us. We're too busy with MWC. But we do love you.

Myvalentinetext.co.uk allows users to send anonymous Valentine’s greetings to loved ones by texting the message and the recipient’s mobile number to a shortcode.

ME’s news coverage of MWC is supported by NewBay

OpenMarket developed the service in conjunction with SOA Networks and Clinton Cards.

It will be advertised in 200 Clinton Cards stores, including all 150 of their superstores.

Alex Moir, General Manager Europe at OpenMarket commented “We’re delighted to be working with SOA Networks and Clinton Cards on this project; it’s another example of the wide variety of ways in which SMS can be used in innovative marketing campaigns.

"It fits perfectly with the tradition of sending anonymous Valentine’s cards and shows just how flexible SMS can be”

ME’s news coverage of MWC is supported by NewBay, the leader in cloud-based digital content services. NewBay’s LifeCache white label platform enables operators and device makers to deliver a lifetime of content experiences across mobiles, PCs, tablets and TVs. Customers include T-Mobile, Telefónica O2, France Telecom Orange, AT&T, Telstra, LG and more.