No SMS, mobile number, PIN or password authentication required.
Onebip is the 'pay by mobile' division of Italian content and commerce specialist Neomobile. It helps online merchants sell digital goods such as music, video, games, virtual and media subscriptions in 70 countries via direct carrier billing or PSMS.
From today, these merchants – which include gaming and dating firms such as Gameforge, Big Point, Travian, Stardoll and Badoo – can reduce the payment flow to just one click of the Onebip icon.
It's all been made possible because Onebip uses an encrypted identification process to recognise the user’s phone number, so he or she does not have to input any credentials such as a password or PIN.
The Onebip Mobile Browser can be integrated into any kind of mobile site, content, app or service that is accessible via a mobile browser, including web apps built using HTML5. It supports all phone platforms and adapts to an operator’s secure billing policies and requirements.
And it can also detect if a customer is using tablet or phone, app or web, wi-fi or 3G in order to optimise the payment flow for the best experience.
“Mobile commerce doesn’t get any quicker or easier than Onebip,” said Massimiliano Silenzi, head of Onebip.
“With its new single-click functionality, Onebip raises the bar for mobile payments and mobile commerce globally - helping digital merchants to monetise their products and services, and setting the standard in providing an intuitive, optimised and frictionless user experience for consumers.”
The feature will be rolled out also across different carriers in Northern Europe, US and Latin America over the next two quarters.
Onebip is competing hard a fiercely contested space with high profile firms like Boku, Zong, Cashlog, Danal and country specific services like the UK's PayForIt all competing for business.
There's a video here to show how its new innovation works.