And they don't mind ads and sponsorships either.
Mobile apps portal GetJar says one in three of its users download apps every day, and has more stats aimed at convincing brands that it can deliver a decent return on their investment.
Such as? 80% of its users consciously download apps that contain advertising, while 74% say they would actively download an app sponsored or developed by a well-known brand.
"Advertising revenue is already widely predicted to surge over the next four years but this poll suggests that mobile apps will also become increasingly integral to digital marketing campaigns," says CEO Ilja Laurs.
General apps are the most popular category on the company's store - 57% of users download them - while mobile games is the second most popular category with 22%. Then it's music (10%), wallpapers (8%) and ringtones bringing up the rear with 2%.
GetJar also says 72% of its users access the internet more from their mobile handsets than from their computers, and that 80% have recommended apps to friends.
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"As consumers move from the Web to the Mobile Web, brands cannot ignore the effectiveness of apps in building user engagement or raising brand awareness," says Laurs.
"After all, what would marketers rather tell senior management: “We generated 1 million page impressions or our app now resides on 1 million mobiles phones?”
That said, female-focused brands probably won't be beating a path to GetJar's door for the moment: the same survey reveals that 81% of the site's users are male...
