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One in eight travellers will use mobile NFC by 2016

Tim Green
One in eight travellers will use mobile NFC by 2016

Radical rise from the current rate of one in a hundred.

Juniper Research says 13 per cent of North American and Western European mobile users will use their NFC-enabled mobile phone as a metro rail or bus ticket by 2016.

It reckons the ability to "tap" an NFC phone containing a mobile ticket against an entrance gate has tremendous user appeal.

And for operators, mobile can deliver greater user behaviour data than paper or contactless smartcard tickets.

The report warns of some dangers, however. It stresses that passenger processing must be quick to avoid frustration and queues.

Other findings include:

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* Worldwide mobile ticketing transactions are set to quadruple to 23 billion by 2016
* By 2016, NFC mobile tickets will represent more than 50 per cent of all mobile ticketing revenue

Report author David Snow said: "NFC mobile ticketing is still in its early stages, but it holds great promise across the entire mobile ticketing market. Metro ticketing is leading the way as an NFC ticket is a natural evolution from a contactless transport card and can leverage the existing infrastructure.

"Add to this the option of simultaneous payment and you have created a compelling user experience."

Tags: NFC , juniper , travel , Market Data , contactless

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