Ad group Omnicom has launched a global consultancy called Mobile Behavior.
The aim is to educate clients about mobile lifestyles and how to integrate mobile into The overall marketing and media mix. New York-based Mobile Behavior gets its insights from Omnicom’s ‘Youth and Mobile Marketing’ practice and combines them with the expertise of its various digital agencies.John D. Wren, CEO of Omnicom, said: "This new agency capitaliszes on the emergence of mobile as the most important consumer touch point of all time to globally connect brands and consumers in ways never before imagined - via interactive content and applications developed exclusively for mobile handsets."
He added that the new firm is working with some of Omnicom's largest agencies to help their 5,000 clients take the lead in mobile.
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