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Older People indifferent to mobile web

Tim Green
Older People indifferent to mobile web

They're doing this weird thing instead: making and receiving 'phonecalls'.

According to research by the US MVNO, Consumer Cellular (which targets the older consumer), only five per cent of respondents regard the ability to access news, sports and weather as important, with just 10 per cent noting text messaging services as a key feature.

“We believe a significant portion of the population is interested in using cell phones simply for making and receiving phone calls, and for safety and convenience purposes,” said Consumer Cellular CEO John Marick.

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Tags: consumer cellular , old people