Ad powerhouse Ogilvy makes big move into mobile, hiring Scott Seaborn as head of mobile technologies.
Seaborn will work across a number of Ogilvy Group UK companies, including OgilvyOne, OgilvyAction and Ogilvy Advertising. His job will include a mix of strategic, operational and delivery functions within mobile marketing and advertising.Prior to joining Ogilvy, Seaborn worked at Magnet Harlequin, where helped implement “Snap Happy”, the UK’s first use of picture recognition as a form of visual search within mobile marketing. Among the clients he worked with were Universal Pictures, Hasbro, John Lewis, Body Shop, Costa Coffee, Borders and GSK.
He also created Borders Mobile - a mobile retail club based around mobile voucher redemption linked to the retailers EPOS (electronic point of sale).
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