Sales of Barack Obama mobile content are outstripping the John McCain equivalent, according to Fun Text.
Mobile messaging specialist Fun Text says the volume of US election content it's selling correlates with the current analyst predictions, i.e. that Obama is in the lead.The company, which pumps enhanced messaging products into Sprint in the US, says analysis of its sales data gives Obama 82 per cent of the Fun Text 'vote'.
James Pycock, director of Fun Text, said: "Fun Text content is updated every day so there is always something new and topical, but we hadn’t anticipated that this could be such a great way of predicting who might win the US presidential election.
"Unlike an online poll where people are quizzed on their preference, this pulse takes into account people’s actual use of this content."
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