O2 unveils £4m Priority Moments campaign

Festive proximity offers promo with House of Fraser, HMV, Café Rouge and BHS

Priority Moments is O2's Groupom-style service, an app that texts users with shopping offers in their location.

This promo, from November 2nd, will comprise money saving deals and experiences such as a £15 House of Fraser voucher with a £40 spend, and a free hot drink and mince pie at Café Rouge, Strada or Bella Italia.

Sally Cowdry, O2's marketing and consumer director, said, “We know that in the current financial climate this Christmas will be tough for everyone and so being able to offer money saving offers and experiences is a great way to help our customers make the most of the festive season. 

"The advertising campaign includes TV to create mass awareness but as Priority Moments is a location based mobile service outdoor advertising will also be key.”

Priority Moments was launched in July 2011 to O2’s 22 million customers across the UK.