Operator lines up online, viral and outdoor marketing campaign
O2 customers can use the service by dialing 2580 and holding their handset up to music for a few seconds.
In return they'll receive a text message containing details about the track and an embedded link to purchase it.
The operator says the service will be supported by an online, viral and outdoor marketing campaign.
This will include online advertising on O2 Active, interactive marketing at the O2 Academy venues and rolling on-screen advertising at The O2.
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