UK operator's Litmus community launches what it's calling an iPhone App Showdown.
All O2 UK iPhone customers are eligible to apply to be a member of the judging panel, with a £10,000 prize on offer for the winning app.
The winning developer will have their app promoted to O2's iPhone customers in the UK.
More details here at the official Litmus website.
Peter Rampling, O2’s Marketing Director, said: “Since we launched Litmus last year, we’ve seen some fantastic innovation and I believe that working together with the world-wide Litmus community we can develop amazing applications for O2 customers, initially on iPhone and then all our devices – the beauty of Litmus is that we will have a community of O2 customers who will also vote for their favourite.”
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