Operator app showcase to contact hundreds of thousands of O2 customers by email.
O2 will invite the customers to join O2 Litmus, offering incentives for sign up with 20 Sony Ericsson handsets and ten PlayStation 3s on offer as prizes. customers have been targeted based on the phone they own, and their usage of mobile data services.
Litmus is an community project dedicated to finding and nurturing the best new appss and services. Developers can find tools – from network-aware applications to widgets – and engage with the developer community to test their ideas.
The best ideas get the best approval ratings and a chance to make money.
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