UK operator drives deeper into live music with Academy Music Group deal.
O2 has announced a strategic alliance with Live Nation/AMG to launch O2 Academy venues across the UK.From the January 1st 2009, the 11 AMG venues will be renamed O2 Academy, with the operator getting first option on exclusive live content from gigs.
O2 says it will also work closely with artists to make content available for download to mobile handsets.
Drawing on its experiences at the O2 arena in London, the operator will also work with AMG to offer mobile ticketing and NFC-based technologies around the Academy venues.
O2 customers will gain priority access to tickets to all gigs at the venues, as well as other Live Nation events across the country.
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