New music service to deliver the biggest chart hits to your mobile for £1 per week.
O2 has today (February 13th) launched a new music service in the form of O2 Tracks, which delivers the UK top 40 singles chart directly to your mobile for £1 per week.
Available on iOS and Android devices, with versions for BlackBerry and Windows Phone coming soon, the O2 Tracks app offers users chart tracks and a changing selection of curated playlists.
O2 customers can sign up for a free two-month trial of the O2 Tracks service before paying £1 directly onto their bill, while those on other mobile networks are offered a two-week free trial and then a fee of £4.99 per month.
The app works by automatically downloading chart updates overnight via Wi-Fi and storing the tracks on the user’s mobile device. This means that the user can then listen to the music without the need for a Wi-Fi or mobile network.
Songs available in the app are updated weekly, with new entrants replacing tracks that have dropped out of the Official UK top 40 singles chart. However, should a customer want to purchase a song permanently, they can do so directly from the app.
“O2 Tracks allows you to access the most popular music directly on your mobile and for better value than ever before,” said Sally Cowdry, consumer and marketing director for O2. “O2 has built a heritage with music and offering exclusive experiences. That’s why our customers can enjoy two months free. Even after this promotion, our new app means you get the entire chart for little more than the price of downloading one track.”
In addition to the top 40 chart, O2 Tracks also provides daily entertainment news, a Scott Mills app cast and celebrity gossip, along with Just In and O2 Playlists. These playlists are regularly updated and are aimed at reflecting the latest music news.
Chris Gorman, CEO of MusicQubed, O2’s mobile music partner, commented: “MusicQubed share O2’s vision of delivering hand-picked, low-cost music to mainstream customers, easily and with no fuss. O2 Tracks will help O2 build deeper relationships with its customers and also ensure that artists get paid an equitable rate for their music.”
Martin Talbot, managing director of the Official Charts Company, also added: "We are really excited to be bringing the Official Singles Chart together with O2 and Musicqubed on this fantastic new service. We have no doubts that it will be the Number 1 mobile music service of 2013."
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