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NTT Docomo targeting 40m smartphone users by March 2016

Tim Green
NTT Docomo targeting 40m smartphone users by March 2016

More than four times the current number.

Japan's leading operator has upped its forecast for smartphone adoption after better than expected sales this year.

In the first half of the year, it sold 3.63 million smartphones, up 44 per cent compared on all of 2010.

It expects 2011 sales to hit 8.5 million units, rather than the previous forecast of 6 million.

DoCoMo is deeply committed to Android, and pushes devices like Galaxy and Xperia hard, while rivals KDDI and Softbank both sell the iPhone.

Either way, there's much more power in the hands of the device makers than in the old days, when Japanese operators mandated all handset designs and the maket was dominated by clamshells.

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DoCoMo has also been pushing hard with LTE, and had 390,000 Xi (LTE) subscriptions in September with a full-year target of 1.3 million.

For the six months to September 2011, the company reported a net income of JPY299 billion ($3.83 billion), down 3.5 per cent from JPY309.7 billion, on operating revenue of JPY2.11 trillion.

Tags: smartphone , docomo , ntt docomo , Market Data

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