Nokia World 09: "We are fighting back. We are on the attack"

Finnish handset maker comes out swinging at its critics and is definitely "not giving up."

It was with those words that Nokia's EVP of markets Anssi Vanjoki began his keynote at Nokia World this morning, as the company laid down its intentions to regain the initiative from the likes of Apple in the apps and social media race.

Only time will tell if that's achievable, but the company is placing great stock in its dominant market share (albeit shrinking in smartphones), and the fact it's striving to ensure its content services work on both high and low-end devices.

Vanjoki said, in a not-so-disguised pop at Apple: "We are making all these things a reality for the masses, not just for the elite of this planet."

He then went on to unveil the N97 mini, which is likely to be given away free by many operators, and detailed how Nokia Maps has been integrated into Facebook – stuff you upload from your Nokia handset to Facebook can be clicked on to see a map of where you were when you uploaded it.

Then there's the new X6 and X3 music handsets, with the latter coming in at 115 euros SIM-free and with Comes With Music.