Nokia is letting its US advertisers target their campaigns by geography.The firm’s Nokia Interactive Advertising unit has confirmed that customers can now target ten major urban in order to maximise return on investment. The cities are:
· Los Angeles
· New York
· San Francisco/Oakland/San Jose
"The ability to target mobile ads to specific metro areas makes local advertising a reality on the mobile device," said Tom Henriksson, head of Nokia Interactive Advertising. "This is particularly compelling for advertisers that want to leverage mobile for local promotions and regional advertisers that want to reach their core customer base. And, in an election year, when other forms of local media are saturated with political advertising, mobile is now a viable, uncluttered medium for reaching key segments in specific geographies."