Nokia Siemens targets consumers via Facebook

New mobile management app allows customers to check balance, special offers and subscribe to services.

Nokia Siemens Networks has launched the Facebook-connected app to allow users to manage their mobile services more easily. The app allows consumers to monitor things such as account balance and browsing new services.

Users can also share news with Facebook friends, while generating rewards for recommendations.

Rick Centeno, head of business support systems, Nokia Siemens Networks, said: "The beauty of the Facebook app is that it engages with people on their preferred social networking site. People spend more time on social networks than individual websites.

"With this Facebook app, Nokia Siemens Networks helps operators to connect with people in a familiar setting where they already spend their online time. It takes self-care to a new level."

The firm claims the app was developed to connect customers and network operators within the online environment.