Emerging market ad network reveals Nokia owners account for 52 per cent of impressions.
The stat appears in the latest quarterly report from Singapore-based BuzzCity, which has a vast user base in Asia, the Middle East and Africa.
It reflects the fact that, for all the perceived pressure on Nokia in these regions from rivals like Micromax and ZTE in feature phones, it’s still overwhelmingly dominant there.
Other findings from the research show that the BuzzCity network has served 87.1 billion ads for 2011 so far – a 60 per cent increase on 2010.
The UK leads Europe for ad serves and is the only market favouring BlackBerry, which has a 71.7 per cent market share. Apps appear to be the medium driving forward the ad campaigns, according to the report.
Buzz claims in Q3 its network grew by 11 per cent, with the top 20 countries delivering 78 per cent (26.2 billion) of all banners served.
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The third quarter also saw over 33.6 billion ad banners delivered across the network of over 8,100 publisher sites, to reach an average of over 300 million unique users per month.
Dr KF Lai, CEO of BuzzCity, said: "We’re very pleased that in addition to traffic growth, mobile is also securing a bigger chunk of total adspend.
"Publishers in countries with higher bid rates, including Thailand, Indonesia, the US and the UK, now have the opportunity to continue to invest in quality content and locally relevant web services – to build user loyalty, and ensure ongoing earnings.”
Brazil joins India, Indonesia, the US and Vietnam to enter the 'Billion club', as the markets that receive more than one billion ads per quarter.
Further results show Nokia remains the most popular handset for internet access with 52 per cent, BlackBerry holds 11 per cent and Samsung is third with ten per cent.
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